I started measuring everything I could.
Nutrition, protein, training, recovery, blood sugar, muscle building, fat loss, sleep and the everyday decisions that affected how I felt and performed.
Founder story
Why I created PHENIA.
I wanted to build something that could help people understand themselves sooner — without years of trial and error, and without personal genetic insight feeling financially out of reach.
August 2022
“I wish I’d had PHENIA when I left the hospital.”
In 2022, I developed pericarditis and later spent 22 days in a coma. That experience changed how I thought about health, my body and how much there still was to understand.
Genetics kept coming back into the picture.
The more I researched DNA testing, the more it felt like an important layer — but one that was still complicated or too expensive for many people to use meaningfully.
A report no longer had to be the end.
As AI evolved, I saw the possibility of translating an interpreted genetic profile into an ongoing conversation: questions about food, coffee, training, sleep, travel, recovery and the things that come up in real life.
Make it understandable. Make it accessible. Keep it useful.
PHENIA was created so more people can access personal genetic insight and keep exploring it as their questions change — without pretending DNA has every answer.
Your DNA is permanent. Your questions change every day. Genetics is one layer of context, not a diagnosis or a complete explanation of health. PHENIA is designed to show both what supported genetic evidence may add and where it does not meaningfully change the answer.