Illustrative concept · pre-launch
PHENIA
DNA collection experience
At-home collection kitConcept packaging showing the intended member experience. Final device, labels, transport materials and return method will follow the selected laboratory process.
Collection deviceActivation instructionsReturn packaging
No final laboratory device, postage mark, barcode, return address or specimen label is represented here.
The collection experience
Premium at pickup. Simple at home.
The PHENIA kit is being designed to feel simple, premium and unintimidating: easy to pick up, easy to understand, easy to use at home and easy to return.
01Compact branded collection packaging designed for straightforward at-home use.
02Collection device and instructions selected to match the final laboratory workflow.
03A unique activation flow that links your kit to your account.
04Return packaging and instructions designed around the selected laboratory’s validated requirements.
Illustrative concept only. Final collection device, specimen identifiers, stability requirements, transport packaging, return method and laboratory address will be confirmed with the selected laboratory before launch.