Clear entry pricing
A simple one-time test ladder from £199, with Ask PHENIA available alongside your results and included with 360 and 360+ for a defined period.
Why PHENIA
Genetics without the friction.
PHENIA is designed to make useful consumer genetics feel straightforward: simple access, a compact collection kit, clear pricing and results written for normal people — not geneticists.
The experience
Useful enough to matter. Simple enough to use.
DNA can be complex. The customer experience should not be. PHENIA focuses on the traits people are genuinely curious about and explains them with clear limits, useful context and no deterministic language.
Easy collection
A compact at-home collection flow designed around convenience and clear instructions.
Results in plain language
Supported findings explained as tendencies and context, not as guarantees or diagnoses.
Built around self-understanding
The goal is not more data for the sake of data. It is a clearer picture of how you may be built — and a way to keep exploring it.